A guide for business by
BravandELIEZ
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9 ways to persuade your boss that accessibility is important

Photo credit: Cliff Booth


  1. Accessibility is communication

As you tune in to an accessible way of working, you refine and edit your message. You find new ways of delivering that message. You communicate more effectively. 

  1. The social model of disability

Who do you want to disable from getting your message? Who do you want to exclude? The web is accessible to everyone until we start building. It’s then that the barriers start to appear. 

  1. Accessibility is about culture

And the culture is in your hands. Social media creates culture. You can continue to exclude people, or you can embrace everyone. 

  1. Accessibility isn't about the law

There is a legal element to it for sure. If you are a public body, or are funded by one, you have to create accessible experiences to WCAG Level AA, by law. People might ask you "what’s the minimum legal requirement?" or "what do we have to do?". They are not seeing disabled people as people. They see them as an "other" or simply a concept they don't understand as they have had no experience of disability. 

  1. Pitch in terms of your organisation's mission statement

Look for inclusion implied in a mission statement, policies, blurb, speeches by the boss. Quote the organisation's rhetoric back at it and give it a context within accessibility.

  1. The approach

How do you plan to embed accessibility into your social media process? Most of the ideas in this guide are free, but they might take a little more time. Start small. Focus on 2 or 3 practical steps. Build from there.  


  1. The Purple Pound

 £249 billion per year,  14.1 million disabled people in the UK. Enough said? 

  1. Search Engine Optimisation

There isn't an exact correlation between SEO and Accessibility. But Google bots depend on good heading structure, alt text, link text, and title tags to index sites. These things all help people with or without assistive technology.

  1. Environmental and situational accessibility

Web accessibility is for disabled people. But accessibility makes things better for everyone.  

When your users are on the train, they might have their phone on mute. But they can still watch your videos, because of the captions. Twitter and Facebook stats say that over 80% of all posted videos are viewed with the sound off!

Colour contrast helps people with poor vision. But it also helps anyone who’s reading your posts in bright sunshine while waiting for the bus.